| Showcasing new trends in Management & Strategy | ||||
| Brand Marketing: Guinness | ||||
| The story of how Guinness married it's 243-year old charm, with modernity, to come out with the Guinness Storehouse, which they hope will help increase the lead which Guinness had (brewed in 50 countries and selling an estimated 10 million glasses a day). | ||||
| A Sweet Triumph | ||||
| Nineteen years ago John Bloor bought a defunct British motorcycle firm. (What was he thinking?) Now, $150 million later, he's on a roll. Read all about the turn-around. | ||||
| Rule #3: Leadership Is Confusing As Hell | ||||
| 50 qualities that leaders should inculcate according to Tom Peters. | ||||
| Lee Jeans Pitches Bare Bottoms | ||||
| How Lee Jeans, is using the web in yet another successful advertising strategy. Check out their latest advertisement here. | ||||
| Smart Steps | ||||
| A thought-provoking articles, that profiles the steps business leaders should be taking to deal with Act II of the new economy? Maybe the smartest thing to do is to take stock of Act I: Enduring lessons some top business leaders learned in the first five years of the new economy? | ||||
| "Anyone here have any bright ideas?" | ||||
| That's one way to encourage innovation in your workforce. But to be successfully innovative-to find new efficiencies and develop new products and services-organizations need to take a more systematic approach. Discover to set the best ideas free. | ||||
| Early bird or second mouse? | ||||
| In this Accenture article, Glover T. Ferguson puts forward the view, that a "fast follower" actually, has a lot more advantages than the "first mover". | ||||
| Make a Marketing Splash on a Small Budget | ||||
| Creative ways to get the most out of your advertising and promotion budgets. | ||||
| The Art of Work | ||||
| Based on interviews with executives at 40 companies, Accenture has identified five principles which could help structure the design of work contexts (workplace design, information technology and organisational factors) to improve the performance of high-end knowledge workers. | ||||
| Not Your Father's Web Site: Corporate Sites Emerge as New Content Innovators | ||||
| The changing face or corporate websites, from merely talking about their products, to interactive forums which provide opportunities for B2B, as well as B2C commerce. | ||||
| Nine ways to fix a broken brand | ||||
| The author borrows from his experiences at Nike and Starbucks, to bring out the problems which could plague brands, and how to over come them. The article also includes advice on increasing the perception of your brand. | ||||
| The Hogwarts Master Class: How to Make Your Team Fly | ||||
| How one company is using Harry Potter to foster trust and build personal relationships between their employees, at the same time, creating an environment, which aids creativity and leadership. | ||||
| Love Is the Killer App | ||||
| According
to Tim Sanders, Yahoo Senior Executive: Love is the act of intelligently
and sensibly sharing your knowledge, networks, and compassion with your
business partners. The secret to being a high-impact leader and the essence
of individual and corporate success: Learn as much as you can as quickly
as you can and share your knowledge aggressively; expand your network of
people who share your values and connect as many of them with each other
as possible; and, perhaps most important, be as openly human as you can
be and find the courage to express genuine emotion in the harried, pressure-filled
world of work. And one last point: Behave this way not because you expect
something in return - a quid pro quo - but because it's the right way to
behave. The less you expect in return for acts of professional generosity,
the more you will receive. Read about how he implemented these principals in Boadcast.com … and succeeded. |
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| Global eCommerce Report 2001 | ||||
| The
findings of the survey carried out by the Internet Research arm of Taylor
Nelson Sofres in 36 countries across the world, involving a sample size
of 42,742 people between March and May 2001. According to this report, around 2% of India's total Internet users buy goods and services from the Net. |
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| What? Now We Have to Make a Profit and Be Ethical? | ||||
| Consumers today, are expecting more from corporates, not just in terms of quality of goods and services, but also in terms of the ethical means and processes employed by the corporate in the running of their business. | ||||
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