DESTINATION MARKETING ON THE INTERNET: A STUDY OF AUSTRALIA'S REGIONAL TOURISM AUTHORITIES

It is recommended that:

• the model for successful Internet marketing be used as a framework for developing or revising Internet marketing efforts;

• specific target markets and their needs be identified by RTAs through the collection and/or interpretation of demographic and psychographic data;

• research be continually updated and disseminated to RTAs to ensure that they receive timely, pertinent information about market changes and technological developments;

• the benefits, current developments, operational issues and elements for successful Internet marketing be integrated into existing and future education and training programs for RTA personnel;

• RTAs develop partnerships with regional tourism industry members, stakeholders and government agencies to facilitate the sharing of physical and intellectual resources; and

• an incentive or award be offered as a part of the existing local, state and national tourism awards to encourage RTAs to develop high quality web sites.

If you have any questions or feedback please email me at: Pierre.Benckendorff@jcu.edu.au