Some Basic Stuff to Know:

Hopefully the title of this page says it all. Please be sure to get the URL  exactly correct, but as a long time surfer, you already knew that, right? Be brief and to the point about the primary subject material of the site. That's what most users will view to determine whether or not the site matches their interest. For example, "This site has hundreds of haiku poems on the subject of Spam (the revolting food product not the unwanted e-mail deliveries)" Don't believe me? Well, go ahead, see for yourself:

http://www.jungle.com/msattler/culture/humor/geek/spam-haiku.html