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You want to sell adventure tours to
Europeans? Here is how you can reach the French. A handful tour operators specializing in adventure tours Only a handful companies sell that kind of trips. Terres d'Aventures, Explorator, Atalante are the best known on the market. So, approaching them and introducing your company should be no big deal. They sell hiking, cycling, montain climbing, trekking, mountainbiking, whitewater rafting, snowmobiling, desert tours... Well, they sell whatever can make their clients thrill. You may also approach tour operators targeting a specific sport : Sailaway speciliazes in water sports, Blue Lagoon in scubadiving... We are talking here about a total of roughly 50 tour operators in the country. They either make reservations through foreign incoming agencies or through outfitters. They usually sell directly to customers and are rarely retailed by travel agencies. The average package price is between 8 000 francs (US $ 1 250) and 10 000 francs (US 1 600). Average price for packages to France is 3 000 francs (US 470), to medium distance destinations 6 000 francs (US $ 940), to long distance destinations 8 000 francs (US $ 3 100). Adventure tours are also sold by incentive trips planners There are roughly 300 of those in the country. The majority are located in Paris area, which makes it easy when approaching them. They custom design out of the beaten path packages for their corporate clients and bring good business to incoming operators. Who are the clients? The age group ranges from 20 to 40. They can be divided into 3 categories :
What does adventure travel mean to them?
Many thanks to Fabienne Rault and Sabrina Limery for their contribution to this page.
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