Watches
Fossil warches
Fossil watches was founded at a time when there was a severe void for watches in the fashion market . Watches were being constructed for function rather than for fashion. Fossil began designing watch styles to act as a classic accessory and not just a function. The brand image developed around the 1950 Americana design, targeting a back to basics value-driven consumers. Quickly, Fossil seemed to emerge as the leader of a growing industry. Today, Fossil produces over 100's of different styles of watches in a line, which changes every 3 months. Fossil's world-renowned designers study the different trends emerging in the fashion industry around the world today and create FOSSIL watches accordingly.