Prof. M J Xavier
Publications and Conference Presentations
HomeAcademic
Professional
Publications
Articles - Refereed
Journals
Articles - Non Refereed Papers
Conference Presentations
Courses
Customer
Relationship Management
Principles of Marketing
Executive Programs
Contact
Address:
Prof.
M J Xavier
Sr. Professor
Institute for Financial
Management and Research
24 - Kothari Raod
Nungambakkam
Chennai - 600 034
India
Phone: 91-44-28273801
Fax: 91-44-28279208
Articles - Refereed Journals:
1. Mixed Integer Linear Programming Formulation of a
Multi-Attribute Threshold Model of Choice, THE JOURNAL OF
THE OPERATIONAL RESEARCH SOCIETY (UK), Vol. 36, No. 10, Pp. 935-942, 1985.
(Co.- author Prof.C.K.Mustafi, IIM - Calcutta.)
2. Application of the Multi-Attribute Threshold Model to
Study Consumer Behaviour, Decision , Pp. 1-5, January- March 1985.
3. Marketing of Tea: Strategies for Indian Tea Industry,
IIM- Bangalore, Working Paper No: XXVI, October 1992. (Co-author Prof. TP
Gopalaswamy).
4. Three Generic Strategies for Small Scale Industries,
SEDME, Small Enterprises Development, Management and Extension Journal, Vol.
XX, Number 1,
March 1993, Pp. 1 - 8.
5. "The Concept of Business Strategy",
IIM-Bangalore Working paper No: 42, April 1993.
6. Strategies for Small Entrepreneurs,
Indian Management, Vol. 34, No. 2, March 1995, pp. 49-55.
7.Paradigm Shifts: Implications for Individuals and
Organisations, IIM - Bangalore, Working Paper, June 1995.
8. Concept of Business Strategy, Indian
Management, Vol. 34, No. 5, May 1995, pp. 16-26.
9.Creating and Managing Brand Equity,
International Annual, 1994, pp. 251 - 257.
10. Implications of Paradigm Shifts, Indian
Management, Vol. 34, No. 2, August 1995, pp. 47-54.
11. The Customer Within, Management Review,
April-June, 1996, pp. 67-75. (Co-author: Prof. Douglas Stoddart, The University of
Buckingham, U.K.)
12. Entry Strategies of Multinational - The Indian Context,
IIM Bangalore Working Paper No. 84, August 1996. (Co-author Prof. S Ramesh Kumar)
13. The Ps of Management - Past Present
and (Ph)uture, Indian Management, August 1998, pp. 81-87. (Co-author:
Dr. David Dyson, Oral Roberts University, USA)
14. New Paradigms in Marketing, IIMB
Management Review, November-December, 1998, pp. 13-23.
15. One-to-One Marketing, Indian Management,
March/April, 1999, pp. 80-84.
16. Disintermediation is the watchword,
Indian Management, August 1999, pp. 29-31.
17. Marketing in the E-Commerce Era, Indian
Management, February 2000, pp. 29-34.
18. Pursuit Beyond Competitiveness and
Competitive Advantage, Vikalpa, April-June 200
19. Preparing for
the e-volution, Praxis (Business Line's Journal on Management), July
2000, pp. 76-81.
20. The Pursuit of Immortality:
Beyond the Competitiveness Paradigm, Sri Lankan Journal of Management, Volume 3, Number
3&4, July-December 1998, pp. 141-151. . (Co-author - S Ramachander)
21. The Pursuit of Immortality
- A New Approach Beyond the Competitiveness Paradigm, Management Decision - U.K. Vol. 38,
No. 7, 2000, pp. 480-490, ( Co-author - S Ramachander)
22. A New Approach Beyond Competition,
Indian Management, July 2000, Page 81-86
23. Brand Positioning in the E-World, Indian
Management, September 2000, pp. 55-61.
24. Body, Mind and the Soul, Indian
Management, October 2000, pp. 71-75.
25. Internet
Revolution - Lessons for Lesser Mortals, Indian
Management, March 2001, pp. 26-31.
26. Body, Mind and the Soul - Integrating
Spirituality into Management, Sri Lankan Journal of Management,
Volume 4, Number 3 & 4, July-December, 1999, pp. 211-227.
27. Real Worth of rating and Ranking, Indian
Management, April 2001, pp. 38-41.
28.Citizen
Relationship Management - Concepts, Tools and Applications,
South Asian Journal of Management, Vol. 9, Issue No. 2, April - June 2002,
pp. 23-31.
29. New Approaches to Learning and Changing Face of Education,
Sri Lankan Journal of Management, Vol. 6, No. 1 & 2, Jan - June 2001,
pp. 42-64.
30.
ICT Trends in Business,
Business Mandate,
August 2001, pp. 14-17
31.
Trends in the
Business Applications of Information and Communication Technologies,
Sidhhart, Vol. 1, No. 2, July-September 2001, pp. 85-88.
32. Silent Commerce – The Future of Business and Marketing, Business Mandate, May 2003, pp 10-11.
Articles - Non Refereed Papers:
1.
Standing out in a crowd - Deccan Herald, February 17, 19922. Much in a name - Advertising & Marketing, March 1992
3. Evolving Consumer Tastes, Deccan Herald, March 30, 1992
4. Pro-active Management-The Panchatantra Way, The Economic Times, April 2, 1992
5. Why Marketing Research? Deccan Herald, April 13, 1992
6. Loyalty in the Market Place, Deccan Herald, April 14, 1992
7. Hitting the target, Deccan Herald, June 22, 1992
8. Customer Satisfaction: Key to good marketing, Deccan Herald, June 13, 1992.
9. Apparel for the bare product, Hindu, July 30, 1992
10. Strategies to lift sagging sales, Hindu, September 10, 1992.
11. Product positioning and the consumer, Deccan Herald, September 14, 1992.
12. An eye among the blind, Deccan Herald, September 28, 1992.
13. Fruits and Vegetables Marketing: Concerted Efforts Vital, Financial Express, November 14, 1992. (Co-author - Prof. TP Gopalaswamy)
14. Postures of Strategy, May 1, 1993, Business Standard.
15. Two Strategies for Niche Marketing, May 13, 1993. The Hindu.
16. Branding Decisions: What is in a name?, The Hindu Business Line, April 7, 1994.
17. Brand Equity: Add personality to products, The Hindu Business Line, April 14, 1994.
18. Concept of Business Strategy, The Hindu Business Line, May 27, 1994.
19. Advantage lies in speed, The Hindu Business Line, May 28, 1994.
20. It is the grit that matters most, The Hindu Business Line, May 30, 1994.
21. More on the Moments of Truth: Learning to look through the customer's eyes, The Hindu Business Line, August 4, 1994.
22. Environmental Forces - The Right Response, The Hindu Business Line, 2.3.95.
23. The Paradigm Shift - I, Where change means survival, The Hindu Business Line, June 29, 1995.
24. The Paradigm Shift - II, Making conventions obsolete, The Hindu Business Line, June 30, 1995.
25. Internal Marketing - Concepts and Controversies, The Hindu Business Line, November 2, 1995.
26. Taking a leaf out of Panchatantra, The Hindu Business Line, March 6, 1997.
27. India - Vision 2020, The Hindu Business Line, November 26, 1997.
28. One-on-One Marketing, The Hindu Business Line, February 26, 1998.
29. IT Enabled Retail Revolution, ET://IT, September-October 1998.
30. The Evolution of Marketing, Part - I, The Hindu Business Line, October 2, 1998.
31. The Evolution of Marketing, Part - II, The Hindu Business Line, October 8, 1998.
32. Whatever Happened to marketing?, Financial Times (Times of India Publication), Volume - X, No. 5, January 31, 1999.
33. Marching Ahead in the Reverse, Office Digest, March - May 1999, Page 10 -13.
34. The Science of Astro Marketing, The Hindu Business Line, April 14, 1999.
35. Sun Sign Segmentation can be a powerful marketing tool, The Hindu Business Line, April 15, 1999.
36. Disintermediation _ A New Buzz Word in Business, The Hindu Business Line, May 12, 1999.
37. Understanding the Disintermediation Process, The Hindu Business Line, May 14, 1999.
38. The Pursuit of Immortality - The Chola Way, Office Digest, June - August 1999, Page 34-35.
39. How marketing strategies change in the e-commerce era, The Hindu Business Line, July 14, 1999.
40. The web rewrites old rules for a new game, The Hindu Business Line, July 21, 1999.
41. Providing Value on the Net: Key to survival, The Hindu Business Line, July 28, 1999.
42. Why is brand losing its equity?, The Hindu Business Line, October 6, 1999.
43. Can brand power survive on its own steam?, The Hindu Business Line, October 9, 1999.
44. CRM: Technology Spices Up Old Flavours, The Hindu Business Line, August 10, 2000.
45. The Changing Face of Brand Management, Catalyst Section, The Hindu Business Line, October 5, 2000.
46. Body, mind, and, now, soul, The Hindu Business Line, November 30, 2000.
47. Real Benefits of Virtual Clusters,
e-World Section, The Hindu Business Line, December 6, 2000.
48. CRM: A Research Agenda, A&M, 31
March 2001, pp. 23-25.
49.The Learning Blocs, Life Section,
Business Line, April 2, 2001.
50.
Chip Effect on Business Intelligence Solutions, Business Line,
August 22, 2001, Page - 15.
51.
Where technology builds customer equity, Catalyst Section, Business
Line, March 3, 2002.
52.
Enhancing the Joy of Use, Catalyst Section, Business Line, March
28, 2002.
53. Technology to the Grassroots, Catalyst section, Business Line, January 30, 2003.
54.
On a Sound Footing with Silent Commerce, Business Line , April 3,
2003, Page 2.
Books Published
Strategic Marketing:
A Guide for Developing
Sustainable Competitive Advantage, Response Books, A Division of Sage Publications, India,
1999.
Marketing in the New Millenium:
36 Trends that will Change Business and Marketing, Vikas Publishing House Pvt. Ltd., India
, 1999. (Winner of the Escorts Award for the Best Management Book of the Year 1999.)
Beyond Competition:
Business Strategies for
the 21st Century, Vikas Publishing House Pvt. Ltd., India, 2000. (Co-author - Prof. S
Ramachander).
Books Review
Individualized Corporation by Sumantra Ghosal and Christopher Bartlett in Management Review, July-September, 1998, pp. 161-163.
Video Lessons
Authored the following video lessons.
Marketing Environment
Pricing Strategies
Analysing competition
Strategic Marketing
Marketing Research
CONFERENCE PRESENTATIONS
1. Marketing of Fruits and Vegetables -Present position
& Future Prospects, Fourth International conference on Marketing & Development
held in Costa Rica during January 7 - 10,1993. (Co.- author Prof. TP Gopalaswamy, IIM -
Bangalore.)
2. Presented a paper on "Agriculture and Food
Marketing: The Case of Fruits and Vegetables" in the Indo-UK Workshop
on Agricultural and Food Marketing held at The University of Agricultural Sciences,
Bangalore during Jan. 5-7, 1993.(Co-author Prof. TP Gopalaswamy).
3. Presented another paper on "Need for Food Marketing
Curriculum in Agricultural Universities" in the Indo-UK Workshop on
Agricultural and Food Marketing held at The University of Agricultural Sciences, Bangalore
during Jan. 5-7, 1993. (Co.- author Prof. TP Gopalaswamy).
4. A new method to segmenting markets using rank-ordered
preferences, ESOMAR conference on "Information
Based Decision Making in Marketing" held in Paris (France) during
17-19th November 1993. (Co-author Prof. B Shekar of IIM-Bangalore.)
5. The Transferability of Western Management Theories to
Different Cultures: A Look at Indian managers' Attitudes to `Management by Objectives',
Pan Pacific Business Conference held in Dunedin, New Zealand during May 29 - June 1, 1995.
(Co-authors - Dr. K. Ghymn and Dr. D. Lund of Nevada University)
6. Strategies for Small and Medium Enterprises in the
Changed Scenario, Seminar on Business
Response to Changing Environment, Entrepreneurship Development Institute
of India, Ahmedabad, during March 13-15, 1996.
7. New Paradigms in Management for the 21st Century,
in the International Conference on Business Management, organised by the Nirma Institute
of Management, Ahmedabad - 382 421 during January 4-7, 1998.
8. Modelling Customer Evaluation of Banking Service - The
Antecedents and Consequences of Service Value, Twelfth International
Conference of the Israel Society for Quality, Jerusalem, Dec 1-3, 1998 (Co-author: G.
Shainesh, Assistant Professor - MDI).
9. Limits of Competition and an Approach to Developing an
Alternate Paradigm, Conference on `Strategic Management - Looking to the
Future', 2nd National Conference, The Strategic management Forum in Association with the
Indian Institute of Management Bangalore during May 27-29, 1999.
10. The Pursuit of Immortality : An alternative to the
Competitiveness Paradigm, Conference on `Marketing and 21st Century
Challenges', 24th Annual Macromarketing Seminar, Lied Conference Center, Arbor Day Far,
Nabraska City, Nabraska, August 12-15, 1999.
11. CRM - A Research Agenda, International Conference on Customer Relationship Management: Emerging Concepts, Tools and Applications, Management Development Institute, Gurgaon, November 24-25, 2000. (Co-author: Dr. D K Shanthakumar)
12. Marketing-
New Dimensions and Challenges, National
Seminar on Marketing: New Dimensions and Challenges, Department of
Management, Utkal University, Bhubhaneshwar, February 27-28, 2001.
13. Learning
and education in the post industrial era: Implications for teachers and
universities in developing countries, 6th
International Conference on Global Business and Economic Development, States
and Markets: Forging Partnerships for Sustainable Development,
November 7-10, 2001, Bratislava, Slovakia. (Co-author: Prof. S Ramachander)
14. Cittizen
Relationship Management,
6th Research
Conference on Relationship Marketing and Customer Relationship Management,
Atlanta, Georgia, USA from June 9th through June 12th,
2002.
15. ICT
Enabled High-tech Marketing, International Conference on Marketing
of Technology Oriented Products and Services in the Global Environment,
December
27-28, 2002, Indian
Institute of Management Bangalore, India
16. Presented a paper on `Tamilnadu Industrial Sector - Trends and Prospects' in the seminar on Tamilnadu Economy organized jointly by India Foundation and IFMR on 1st February, 2003.
Marketing in the new Millennium
Strategic Marketing
Beyond Competition