green is a everywhere...

...in nature... in marketing... Nature wraps us up in a blanket of green. And suprises us with complimentary colors against this green blanket. Green is a warm and familiar, friendly color. Green can be traditional and comforting but it can also be outrageous and garish.

Your intended audience should be your guide. Bright greens and chartreuse are traditional childrens colors and dark greens are traditional mens colors and soft greens are traditional womens colors.

Green can be warm and earthy like olive. It can also be cool like teal. It can tend toward yellow like chartreuse. And of course it can stay within the range that we ordinarily think of as green like dark green, bright green and pale green.

Green has so many faces its hard to know where to begin. Your intended audience is certainly a good place.

Here is just a sampling of combinations using web safe colors. Experiment for yourself.

Green can make one think of leaves and grass... recycling and earth awareness campaigns... tall pine trees and hunting camps... certain bodies of water... emeralds... old computer monitors... the military... money... envy... Oscar... Kermit... and dragonflies...

Green has many variations in intensity... green can be deep and rich like forest or hunter, light and bright like a new spring grass, cozy and soft, country, sophisticated, comfortable, or electric!

color
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