Online Marketing Communication Experience

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English-Japanese localization sample 1

English-Japanese localization sample 2

Thailand Business Pages – Thailand's largest industrial telephone directory (over 1,000 corporate customers)
  • Achieved 1-3rd place in keyword search on Google; 50,000 visitors per month
    1. Worked out web site’s concept and marketing strategy reporting directly to Managing Director
    2. Developed original online content in 3 languages: English, Japanese, Thai
    3. Overlooked art and technical implementation (design, encoding, database and server maintenance)
    4. Created PR releases and marketing media
    5. Coordinated teamwork between the sales and art production departments
    6. Implemented bottom-line-oriented online promotion (link exchange, advertising in newsgroups and online forums, directory listings)
    7. Performed search engine optimization (keywords, meta-tags, submission, white lists, etc.)
    8. Boosted online advertising exposure (individual page optimization, rotating banners, topic-related listings, cross-linking)
    9. Fostered online community (Thailand Trade Forum maintenance and promotion, newsletter)
    10. Responsible communication with visitors and customers
    11. Generated and followed advertising leads and online orders
    12. Conceived and implemented new profit- and publicity-generating services
    13. Created database of information on doing business in Thailand
    14. Created strategic alliances with other media

    English-Thai localization sample

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    directory listings source for Yahoo!, Google, All the Web, AltaVista, Google USENET,  HotBot, Lycos 
    • As Thailand's Industries Editor restructred categories hierarchy, created new categories, streamlined apllication processing, proofread and updated all previously made entries
    1. Reviewed topic-related web sites and editing directory listings
    2. Created and updated taxonomy
    3. Performed link maintenance (updating, spoof- and spam-prevention)

    About.com – NASDAQ-listed Web's largest creator of original content

    a company
    • Boosted site traffic up to 10,000 hits per day; achieved 1-3rd place in keyword search on Google
    1. Developed fresh editorial content: weekly articles in English, products reviews, e-mail newsletters
    2. Created and updated reviews of topic-related web sites
    3. Implemented online promotion (link exchange, advertising in newsgroups and online forums, directory listings)
    4. Performed search engine optimization (keywords, meta-tags, submission, white lists, etc.)
    5. Promoted and moderated Chinese Language Discussion Boards and Chat Room
    6. Created database of information on the Chinese language
    7. Responsible for communication with online visitors
    8. Generated and followed advertising leads

    Some articles written for About.com

    		Taiyo Co., Ltd. – partner of Cendant Mobility in Thailand
  • Created company's online presence from scratch and dramatically increased the number of overseas orders and customers
    1. Created and updated the original web site
    2. Performed cost-saving online promotion  (link exchange, advertising in newsgroups and online forums, directory listings)
    3. Communicated with online visitors, correspondence with customers
    4. Conveyed search engine optimization (keywords, meta-tags, submission, white lists, etc.)
    5. Generated and followed advertising leads
    6. Searched for and formed business alliances
    7. Created EZ2Remember alias http://come.to/studyThai
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    Trip to Bangkok - online project of Bangkok Map – free tourist map of Bangkok
    • Awarded Best in Asia-Pacific in August’98
    1. Developed general marketing and advertising concepts
    2. Created original content in English and Japanese
    3. Performed search engine optimization (keywords, meta-tags, submission, white lists, etc.)
    4. Online promotion  (link exchange, advertising in newsgroups and online forums, directory listings)
    5. Promote and maintained online community (forum, chat, interacive FAQs)
    6. Created database of Bangkok restaurants with reviews
    7. Created database of Thailand's vegetarian restaurants

    © 1996-2003 A. Mitski

    Marketing communication online, content development, search engine optimization, web marketeer online offline campaign search engine optimization ranking multilingual promotion Thailand Bangkok, Tokyo Japan, Moscow Russia, Amsterdam the Netherlands

     

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