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june 26, 2008


hype williams recap - last 8 months - videos

So here's the low-down on new Hype Williams videos in the last 8 months since I last updated the site:

Superstar - Lupe Fiasco feat. Matthew Santos (premiered November 23, 2007 on BET's 106 & Park) (view on YouTube)

Go On Girl - Ne-Yo (premiered late-December 2007) (view on YouTube)
- great black & white video with interesting effects

What's Love - Shaggy feat. Akon (premiered March 2008) (view on YouTube)

Homecoming - Kanye West feat. Chris Martin (premiered April 1, 2008 on KanyeWest.com) (view on YouTube)
- great black & white video; shot on location in Chicago; interesting editing & superimposing effects

Grippin' - Sean Garrett feat. Ludacris (view on YouTube)

Stay Down - Mary J. Blige (premiered April 17, 2008) (view on YouTube)
- similar feel to Hype's video for NeYo's "So Sick"; helicopter shots of snowy mountains which Hype originated in Mary J. Blige's "Everything" video (but in a tropical environment)

Girls Around The World  - Lloyd feat. Lil' Wayne (premiered June 4, 2008 on BET's 106 & Park) (view on YouTube)
- sci-fi feel; the models all have glowing eyes

Put On - Young Jeezy feat. Kanye West (in production)
- SOHH.com posted behind-the-scenes images from the video shoot: posting 1 (June 4, 2008) | posting 2 (June 5, 2008)

(thanks to Anthony E. for much of the updated info listed above)


hype williams recap - last 8 months - website & "belly 2"

Not sure if I mentioned before, but the official HypeWilliams.com website includes streaming clips of many old and rarely seen Hype Williams commercials, including the Visa "Fairytale", Gap "Khaki Soul", Toyota "Matrix", and the Revlon "Take A Shine" commercial featuring Cindy Crawford.

In the SOHH.com posting mentioned above (re: the Young Jeezy videoshoot Behind-the-Scenes), it's mentioned that the interviewer asked Hype about the Belly 2 rumors.  Apparently the movie is NOT happening...
click here to read the full posting at SOHH.com


october 15, 2007


new kenna video premieres

Hype Williams has shot a great video for Kenna's Say Goodbye To Love, which premieres this week.  It looks like the video was shot at a lower budget than usual (for a Hype Williams video), but much of the video's unique visuals are created in post production.  The shots are mainly nighttime shots of the Los Angeles/Hollywood (?) nightclub scene, with the images and characters distorted in weird ways.  The video is fast and flashy, but not in-your-face like Hype's Lil' Jon video Snap Yo' Fingers, and fits the track well.  Great video overall; and certainly the most unique video Hype's done all year.

Stream the video below, or view it here.


Say Goodbye To Love - Kenna (dir: Hype Williams)


new jay z video premieres

Hype directed a new Jay Z video, Blue Magic, which premiered last week.  The video is the 5th collaboration between Hype and Jay Z (for a Jay Z-led track), their first since the 2000 video Hey Papi.
click here to view on YouTube


new ja rule video premieres

Hype Williams shot a new Ja Rule video, Body, which premiered in late-September.  It is his 8th video directed by Hype Williams; his first since 2004's Put It On Me video.


hype williams shoots video for lupe fiasco

Word has it that Hype Williams has recently shot a video for Lupe Fiasco, for the track Superstar.  The video was apparently shot earlier this month in Los Angeles.
(thanks to WG for the info)


august 14, 2007


hype williams & videos nominated for multiple mtv vma's

Nominations for the 2007 MTV Video Music Awards were announced early last week, and the Hype Williams-directed video Stronger (Kanye West) walked away with 3 nominations, including one for Hype himself, Best Director, Video Of The Year, and Best Editing (editors: Peter Johnson and Corey Weisz).  Hype Williams was last nominated in the Best Director (or Best Direction in a Video) category in 1999 for two separate videos: No Scrubs (TLC) and What's It Gonna Be (Busta Rhymes/Janet); he was also nominated for Best Direction in 1997 for The Rain (Missy Elliott).  He has never won the award.  The MTV Video Music Awards are set to air on MTV on Sunday, September 9 at 9pm.
click here for a full list of 2007 MTV Video Music Awards nominees at MTV.com


twista video premieres

Back in May, behind-the-scenes images from the Twista Give It up video shoot were posted up on Think2wice.org.  The video has finally been released, and its a good one.  The video is very poppy and colorful; and reminds me a lot of one of my favorite Hype Williams videos ever: Busta Rhyme's Gimme Some Mo'.
Check out the streaming embedded video above.
(thanks to Think2wice.org for the info)


new video for fam-lay

 

Hype Williams has shot a new video for rapper Fam-Lay feat. Pharrell Williams, for the track Da Beeper Record.  I'm not sure if it's premiered on BET or MTV yet, but I found the (above) clip online.
View the embedded streaming video (larger) at videos.onsmash.com


july 12, 2007


dolce & gabbana watch commercial

I had seen this commercial a few months ago but didn't know if it was indeed a Hype Williams-directed clip, or simply a knockoff on his style.  I've since confirmed that Hype *did* indeed direct this commercial for Dolce & Gabbana: D&G Time (watches), entitled "Dancefloor".  Taking a cue from his music video work at the time, the commercial features footage in the main screen, as well as on the top and bottom widescreen bars (similar to the LL Cool J/Jennifer Lopez video Control Myself).  The commercial features clips of people dancing and mingling at a club or a lounge, while secondary footage of product is displayed on the top & bottom bars.  As the clip progresses, people begin to reach *out* or climb out of the centre box into the top & bottom bars.  An interesting take on this signature technique.  The track used in the commercial is Dancefloor by Stylophonic.
The commercial began airing in October 2006, primarily in Europe.

- click here to view commercial at the D&G Time website
- click here to view commercial on YouTube
- click here to read up on the commercial at the UK Screen Association News website
- click here to read up on the commercial at Rushes


june 28, 2007


kanye west video "stronger" premieres

Kanye West's new video, Stronger, premiered on MTV's Total Request Live on Tuesday.
(thanks to Cihan for the info)


june 26, 2007


hype williams-directed kanye west video premieres on kanyewest.com

The Hype Williams-directed video for Kanye West's new single, Can't Tell Me Nothing, premiered May 25 on his official website (KanyeWest.com).  As posted on MTV.com earlier in May, Kanye mentioned that he had gone out with Hype Williams for 9 days to shoot two videos (one of which is Can't Tell Me Nothing).  The video was available as a free iTunes video download in late-May (but has since been added as a pay-iTunes download).  The video is also available as a high quality streaming Flash video on KanyeWest.com.

click here to view Can't Tell Me Nothing in streaming Flash, on KanyeWest.com
click here to read article about Hype Williams shooting two videos for Kanye West, on MTV.com

Kanye West - Stronger (dir: Hype Williams); image from missinfo.tvKanye West - Stronger (dir: Hype Williams); image from missinfo.tvKanye West - Stronger (dir: Hype Williams); image from missinfo.tv
three screenshots from the upcoming video Stronger (dir: Hype Williams); (above left) Kanye; (above centre) Daft Punk robot; (above right) Cassie


info on the *other* kanye west video "stronger"

Stereogum posted a piece over the weekend about the new Hype Williams-directed video for Kanye West's Stronger.  The track samples heavily from the Daft Punk song Harder Better Faster Stronger; the Daft Punk robots actually make a cameo in the video.

I also found this blog-post on the Stronger video:
So apparently MissInfo.tv (a music insider blogger) attended a premiere screening of the video (hosted by Kanye West himself) along with other media-folk at the Tribeca Screening Room in New York City last Tuesday.  She's posted an extensive report on her blog about the video and behind-the-scenes info, as well as 3 screenshots.
The  video was shot during that 9-day shoot in Japan, shot in the Shibuya district of Tokyo.  It's also heavy on the special effects, which took 3 months of post-production to complete.  R&B singer Cassie cameos in the video, as do the Daft Punk robots.
***click here to read about the Stronger video at missinfo.tv***

click here to read article about the Stronger video on Pitchforkmedia.com
click here to read post about the Stronger video at Stereogum.com
***click here to read what MTV.com has to say about the video***


info on the upcoming video for twista

behind-the-scenes of Twista - Give It Up video shoot (from Think2wice.org)
behind-the-scenes photos from the Twista ft. Pharrell - Give It Up video shoot (click here to read about the shoot, and view images in hi-res at Think2wice.org)

Hype Williams has also directed a new video for Twista (feat. Pharrell Williams) for the track Give It Up.  In an interview with MTV.com about the video, Pharrell Williams explains his idea for the video: "alluring women appearing next to equally alluring items."  The video features a series of models in different outfits posing against a variety of colored backgrounds (signature Hype Williams; similar to his video for Kanye West's Golddigger video).  The images above are behind-the-scenes photos taken at the video shoot back in mid-May (as posted on the Think2wice.org blog); and goes to show the variety of colors (and models!) used in the video.  The video should be premiering any day now.
(thanks to Cihan for the link!)

click here to read MTV.com article from the set of the Give It Up video shoot
click here to view exclusive behind-the-scenes photos from the Give It Up video shoot at Think2wice.org


december 31, 2006 - february 22, 2007


john legend video premieres

The Hype WIlliams-directed John Legend video, Heaven, made its premiere back in late-October 2006.  As reported before, the video was shot on location in London.  The video features a lot of interior shots in old churches and other rustic countryside locations.  View the video on YouTube.


hype wins at BET hip-hop awards

Hype Williams won the Element Award: Director of the Year at the BET Hip-Hop Awards back in November.


speed racer update

And an update on the Speed Racer project:  Hype is now officially off the project, as the Wachowski Brothers (Larry & Andy Wachowski, the pair behind the Matrix trilogy) have officially signed on to write and direct the movie, as reported back in Novemeber.
click here to read article at zap2it.com


2006 year-end review

Here's a recap of Hype Williams' work in 2006.  Hype directed about 12 videos in 2006.  He continued his signature method of putting secondary footage on the top & bottom 'bars', sandwiching the widescreen-shot video in the middle.  This technique was used in a subtle manner in videos like Ne-Yo's So Sick (helicopter shots of snow-covered mountains) and Pharrell Williams' Angel (a variety of picture frame mouldings 'framing' the video); as well as in an all-out visual assault like in the LL Cool J/ Jennifer Lopez video Control Myself (in which images of Jennifer Lopez & various models are split and projected around shots of LL rapping).  Hype also forayed into the world of rock music, directing a dramatic clip for Hoobastank's If I Were You.  And at the other end of the spectrum, a totally fun and colorful video for Lil Jon's Snap Yo Fingers.  My personal favorites this year include LL Cool J/Jennifer Lopez Control Myself, Lil' Jon Snap Yo Fingers, and the beautifully-photographed videos for Ne-Yo So Sick and Mary J. Blige Enough Cryin'.  My least favorite video was Janet/Nelly Call On Me (great visuals, horrible concept).

2006 was also a great year for Hype's career, as he received the prestigious MTV VMA Vanguard Award (ie: their lifetime achievement award) for his contributions to music videos.  His compilation DVD was also simultaniously re-released.  And also, his official website (hypewilliams.com) finally went live.  In terms of other projects, Hype was officially detached from the movies Captivity (now directed by Roland Joffe) and Speed Racer (recently announced to be directed by the Warchowski Bros.).  No word about the Thrilla or Superfly projects, but I'm assuming that he's off those projects as well.  However, it was announced in June 2006 that Hype would begin production on the sequel to his 1998 film Belly, tentatively titled Beast.


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