Showcasing new trends in Management & Strategy | ||||
Curb your Enthusiasm | ||||
An article from the January 2002 issue of Fast Company, which talks about the initiative taken by Harley Davidson, to extend their reach to the general public. Ironically, hard-core Harley Davidson fans ended up harming the sales of the bakes with their Hell's Angels reputation. Read about Harley's Rider's Edge program, which is an effort to get more customers, keeping their image intact. | ||||
Get Your Buzz to Breed Like Hobbits | ||||
This article which appears in the January 2002 issue of Business 2.0 talks about how Gordon Paddison, New Line's senior vice president for worldwide interactive marketing, used viral marketing to promote the movie The Lord of the Rings, by co-operating with the unofficial fan sites, rather than shutting them down. | ||||
Coming attraction | ||||
This article from Darwin magazine is about a new net startup Netflix that runs an online DVD rental. The interesting part however is in the way in which they are going about their business. | ||||
Reaching the Billion Dollar Brand Mark - A Review of Today's Global Brands. (Complete report - PDF) | ||||
The
ACNielsen Global Brand Report identifies those brands that have sales over
a billion dollars (US) as well as a geographic presence in all of the major
regions of the world. The study findings are based on data from thirty countries,
which account for 90% of the world's gross domestic product (GDP) and are
spread across all of the core geographic regions. Over two hundred brands
were researched for this study. One of the key findings of the study is
that of the 200 plus brands researched only 43 brands actually met the criteria
of having a global presence in each region and having over a billion dollars
in sales. Although the list of brands may not be all-inclusive due to coverage limitations, it does provide a significant look into the globalization of our consumer brands. |
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16th Business Outlook Survey (PDF) | ||||
This report by CII covers a broad spectrum of Industry groups and activities of the small and medium industry members all over the country. It relates to the actual performance of industry during January-June 2001 with the forecast for July - December 2001 | ||||
A New Twist for Online Marketing | ||||
The Web's first treasure hunt is aimed at pet owners and sponsored by Friskies. A small New York company hopes to spark the next big online game trend with online treasure hunts. The company, Tom Inc., has applied for a patent for its Net-based hunt idea and will kick off its first hunt, aimed at pet owners and sponsored by Friskies, on Nov. 12. | ||||
A Prescription for Growth in India | ||||
The report by
McKinsey which stresses
on productivity, as the route to growth in India. The complete report,
is available for download, once you have registered (which is free). It
also gives access to all the other McKinsey reports. A summary of the
article which appeared in McKinsey Quarterly, is available here. |
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Creating the Digital Customer | ||||
Everyone knows the digital economy has had a tough year. Most major stock markets are down. Many leading digital companies are downsizing. And the hype about dot-com millionaires has quickly given way to doom and gloom with headlines like "Is there life in eCommerce?" Which way will the market swing next? | ||||
Competing in the Digital Economy (PDF) | ||||
The key trends driving the new economy are consolidation, globalization, changing social attitudes and the explosive growth in communications and information technologies. Andersen looks at the new types of business activity in this report. | ||||
The CMO's New Challenge: Evolve Marketing to a Profit Center | ||||
Chief marketing officers for financial services providers must re-orient marketing departments to revenue or profit centers. Such a fundamental change will require radical shifts in marketing philosophy and restructuring of marketing departments. | ||||
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