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DESTINATION MARKETING ON THE INTERNET 'Destination Marketing on the Internet' develops a detailed overview of the Internet as a marketing medium and investigates its applicability to destination marketing organisations. The report focuses on Australian Regional Tourism Authorities (RTAs) and provides a summary of the findings alongside a framework for improving or implementing an Internet marketing program. A number of tips are also provided for quick readers. You can read the executive summary, recommendations and tips online or download the entire document:
If you would like a hard copy of the report please email me. If you have any questions or feedback please email me at: Pierre.Benckendorff@jcu.edu.au |
