Syllabus

Schedule

Course Information

Project

Proposal Evaluation Criteria

Weekly Conferences

• The problem is clearly identified.
• The most important elements are addressed, given the research  problem.
• Background coverage and related issues are sufficient.
• The discussion of the research problem is focused and relevant.
• The content is accurate.
• The terms and definitions are explained.

Development - 20%

• The student recognizes the broader field from within which the research problem originates.
• The student demonstrates an understanding of the importance of the research problem and related issues to Marketing.
• Transitions from one idea to next are logical as the discussion is developed.

Strategic Elements - 30%

• The proposal addresses the strategic importance of the research problem.
• The student identifies the reasons why the research problem is relevant to marketing decision making.
• The student identifies the importance of the research problem to industry competitiveness.

Organization, Grammar, and Mechanics - 20%

• The proposal is well structured and organized, addressing the six parts of a typical research proposal.
• Transition words are used to move between paragraphs.
• Paragraphs are coherent and sentences are varied.
• Sentence structure is correct.
• Verb use is correct.
• Pronoun use is correct.
• Modifier use is correct.
• Word use is correct.
• Spelling is correct.
• Punctuation is correct.
• Directions for the assignment are followed and completed as required.
• The proposal is submitted on the due date.
• Background sources are cited correctly and bibliographical format is correct.