|
Syllabus
Schedule
Course
Information
Project
Proposal
Evaluation Criteria
Weekly
Conferences |
|
I.
Text
This
is a very usable text that provides me with a lot of flexibility in terms
of what I want to cover and how I wish to treat the material in the
course. At a glance, there is too much material to cover in one course as
the text is designed to be used in many different levels of marketing
research courses with a variety of different emphases. Instructors are
expected to pick and choose from that which is available. The choice will
depend on the relative emphasis instructors wish to give to various parts
of the research process, the interests and backgrounds of the students
taking the course, and the length of the term in which the course is
taught. The authors have recommended a variety of ways to use the text,
depending on the focus of the course. This course - BMGT 452: Marketing
Research Methods - focuses on an overview of the research process.
Therefore, we will cover those chapters that are directly related to this
process to provide you with the knowledge you need to meet the course
objectives.
This text is excellent in that
it is a marketing research text. The examples are from real marketing
cases, not just research techniques. I particularly like this aspect of
the book. When the authors demonstrate a technique or explain a concept,
they refer to marketing interpretations.
II.
Instructor’s Weekly Conferences
I
will post chapter objectives, key terms and discussion comments to the
Weekly Conference Area as Chapter (1-14, and 18) Notes to guide your
reading and learning process. I will also post an assignment (usually
titled “Discussion”) in the Weekly Conference related to a particular
chapter.
III.
Students’ Participation
Your
participation grade
(25% of the course) is based on the quantity and quality of your responses
to the Weekly assignments. The assignment might be for you to post a
response to a discussion question (the most common assignment), complete a
Web activity or some other exercise, or respond to discussion questions
from a case in the text.
IV. Other
All completed exams and
assignments will remain with the Instructor once submitted. Remember to keep backups
of all submissions.
This syllabus and schedule is tentative and subject to change. The
Instructor
reserves the right to make changes to the schedule and/or the syllabus for the successful
progress of this Distance Education course. It is the student's responsibility to know
if and when changes have been made to the syllabus and/or schedule by referring
to WebTycho's Class Announcements..
FYI regarding participation points: 25% of grade = 100 points total.
There will be 10 different sessions at 10 points each to which you
must respond. Obviously it is very difficult to provide a detailed
evaluation to each student for each of these sessions. Therefore, I
have divided it into two areas: quantitative and qualitative. The
following information should give you confidence about this percentage
of your grade: a) to quantitatively self-evaluate your on-going
participation, each time you participate (post a response) you will
receive a minimum of 5 points; b) the qualitative element of the
evaluation is determined by what you say and how you say it rather
than just posting a response to have posted something. This element
will range between 5-10 points. It is rare for a student to
consistently receive 5 or 10 points for a session. From my experience
teaching distance education, students usually receive between 7 and 9
points. Take the initiative - show interest, respond consistently,
respond to classmates’ postings, create topics in the CyberCafe,
share urls, and so forth to demonstrate the difference between an A,
B, or C student.
|
