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BMGT 452: Marketing Research Methods

Syllabus

Schedule

Course Information

Project

Proposal Evaluation Criteria

Weekly Conferences

 

Schedule

Week/Date Text Chapter(s) Activities
Week 1: 12/6-18/6 Introduction
Week 2: 19/6-25/6 Chapter(s): 1 & 2 Post required response(s)
Week 3: 26/6-2/7 Chapter(s): 3 Post required response(s)
Week 4: 3/7-9/7 Chapter(s): 4 Post required response(s)
Week 5: 10/7-16/7 Chapter(s): 6 Post required response(s)
Week 6: 17/7-23/7 Chapter(s): 7 Post required response(s)
Week 7: 24/7-28/7 Midterm Exam Midterm Exam
Break Enjoy
Week 8: 21/8-27/8 Chapter(s): 8 Post required response(s)
Week 9: 28/8-3/9 Chapter(s): 10 Project Due
Week 10: 4/9-10/9 Chapter(s): 12 Post required response(s)
Week 11: 11/9-17/9 Chapter(s): 13 Post required response(s)
Week 12: 18/9-24/9 Chapter(s): 14 Post required response(s)
Week 13: 25/9-1/10 Chapter(s): 18 Post required response(s)
Week 14: 2/10-6/10 Final Exam Week
Week 15: 16/10 Grades Due in DE Office

 

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