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Regional coverage: — mikroElektronika - Magazine for applied electronics, automation, programming, and informing on grounds of Yugoslavia, Bosnia and Hertzegovina, and Macedonia

Marketing services — Products Presentation, Services and Products Introduction, Technical Data Sheets, CDpackages, WebPackeges, LitPackages

Marketing resources — Advertising intended to make contacts with new business partners, Mailing List - mikroElektronika club , Advertising in our magazine, Advertising on our WEB site, Reprint & E-Print

Marketing contact


REGIONAL COVERAGE

mikroElektronika's 5,000 readers in Yugoslavia, Bosnia and Hertzegovina and Macedonia are highly educated professionals involved in most different tasks of advanced microelectronics usage in their daily jobs or hobby applications. Our regional coverage is monitored regularly and up to date over 80% of our subscribers have a subscription per year

The latest inquiry of our reading population gave the next results:

 

  • 76% answered they take action (in sense of buying products or switching direction in industry) as a result of reading our issues during the year

  • 92% of questioned population is involved in some way in recommendation, specifying or buying products, or services  advertised in our magazine mikroElektronika;

  • 60% questioned, voted "mikroElektronika" as "excellent" when the usefulness' of the contents was in question. It is over 20% better then other concurrent magazines of this kind

  • 35% questioned read only "mikroElektronika" magazine, while 45% of them besides "mikroElektronika" magazine read at most two more magazines from the same domain


Fields of Interest



42% — Equipment Evaluation/ Process Analysis Equipment
31% — Semiconductors, IC Circuits and Hybrid Circuits
14% — Equipment Design and Architecture
8% — Research and Development
5% — Other



Ranking readers by job category



25% — Company Leaders or Owners
24% — Development Engineers
19% — Construction and Design Engineers
18% — Production Engineers
9% — Other
3% — Engineers responsible for Quality Control
2% — Consultants

MARKETING SERVICES

PRODUCT PRESENTATION

mikroElektronika offers a large scale of services in order to make your products more 'recognizable' on the market

Our special service is product presentation. We guarantee our customers to advertise a specific product or service in a minimum of 50 words long advertiser, on News page in the magazine and on mikroElektronika's WEB site on the page NEWS, with a special place for a black-white picture in the magazine, and a color picture on the WEB site. We also offer the service to put a product info on our Reader's Service Page on the WEB site. All you need is to provide us with a description of your product/service and a picture.

Presented products in this category in 1999 are:

January #6: microcontrollers-family 8051 of Xeics, Nova Hall-effect circuits from Melex, Power Trends the new 25W DOPM, New 20-bit stereo A/D and D/A Hi-Fi converter, Atmel increases the performances of FPGA for 30% from IDS6.0. Atmel's new 32-bit High Memory Density Smart Card, ISD the first voicedsp, Lattice 3.3V ISP PLD

Jun #7: Z-World PK2600 Programmable controller and touch screen in one product, P505CD microcontroller with voltage regulation and outputs up to 40V, AD MicroConverter 812 

Please send the description of your product/service with a color picture to:

mikroElektronika Predstavljanje proizvoda 
Admirala Geprata 1B
11000 Beograd
Yugoslavia

SERVICE AND PRODUCTS INTRODUCTION

Introduce a product, group of products or a service, or the unique philosophy of your company, with these additional pages in our magazine mikroElektronika. This presentation is an ideal way to better inform the market with your possibilities. The prices of this space are reduced in comparison with usual advertising space.
These companies have/had presentations of their products or services in our magazine

TECHNICAL DATA SHEETS

This is a perfect way to introduce the technical data of your products and to deliver them to all those who need them in form of well known Technical Data Sheets. Components dealers may describe the special characteristics and applications of products. Hardware manufacturers may introduce their equipment and its applications.

Specifications for Data Sheets or Profile:

  • Choose the form and contents of your Data Sheet or Profile;

  • Send us a complete text and pictures you want to appear in your Data Sheet or Profile;

  • Our team will send you a test (pre-final) issue in a specified period of time, which will after your agreement enter in large production series .

CDPACKAGE

CDPackage is the modern way to represent your company, product or service on a CD-ROM. The CD-ROM capacity is over 600MB without the  usual problems that appear in WEB practice, in matter of size and space of data storage, size of pictures. On one place, at less cost and fast, you may have the promotional CD of your company. Every CD-ROM is with printed cover and will represent effectively your company to your new business partners.

WEBPACKAGE

Industries related to electronics today, increasingly demand additional information about available companies, business partners, all via the internet, as one low cost and fast way of information acquisition. WEB becomes the most influential way to search for new components, prices, and potential opportunities from the point of interested of companies. WebPackage directs your future users to the WEB site of your company, thus being able to find out all the details about your products and services your offer.
Those who want to advertise, please send us a description of your site in at least 40 words, and your WEB address. (URL)  We will visit your site, collect the main page of your site and as a small picture with related text, we will publish it on our pages in the magazine that are dealing with WEB related contents and also will publish it on our WEB site in a form of link, on the links page.

In case you don't have a site or you are not satisfied with the design of your current site, our team will in an efficient time do the services of design and upload of your future site, with your desired look and information. This way you will find yourself on the most agglomerated traffic place of products and services on the Internet.

Also our team provides the services of monthly maintainance of your WEB site at very popular prices. You will avoind the expensive complete redesigning of your site. Your site will be maximally visited this way, with always fresh information about your company/products/services on it.

Our mikroElektronika team, also designed the next WebPackages, besides the magazine and our WEB site:

LITPACKAGE

LitPackage is an effective way to introduce the literature related to your company/product/service. The picture from your color brochure will be set on the News page in our magazine and on the News page on our WEB site.

We also offer to companies the possibility to insert the brochure about their company in our magazine as a special add and this way, to represent their company/product/service to an exactly chosen number of qualified personal. In our LitPackage services we also provide the services of brochure design, setting the description of your brochure on our WEB site or as news in our magazine and distribution of the brochure together with our new issue of magazine "mikroElektronika".

 

MARKETING RESOURCES

As an addition to usual advertising ways, mikroElektronika magazine offers additional ways of advertising aimed to specific groups of users and customers and business partners. Here we want to include advertising intended to make contacts with new business partners, mailing list- mikroElektronika club, advertising in our magazine, advertising on the WEB site, reprint and e-print.

ADVERTISING INTENDED TO MAKE CONTACTS WITH NEW BUSINESS PARTNERS

In case you need a new business partner, the  mikroElektronika magazine is an ideal place for seeking new qualified business partners. The reading population of our magazine consists of some thousands of qualified personal. Using our magazine you may find the quickest possible way your new ideal business partner.

MAILING LIST - mikroELEKTRONIKA club

Mailing list-mikroElektronika club, numbers over 1.000 subscribers. Sending in a textual advertiser, you will be sure your advertiser is sent to a large number of qualified personal via e-mail.

ADVERTISING IN OUR MAGAZINE

You may advertise in our magazine in form of 1/1 page, 1/2 page and 1/4 page, color or black and white. You may reduce prices if you advertise in more issues, or on more pages in same issue, Different advertising methods are available.
Here is a list of companies using our services in our magazine: - link -

ADVERTISING ON THE WEB SITE

Advertising on mikroElektronika's WEB site is possible using banners, of exact size on main page (1 banner) or one or more banners on pages inside the site. We also offer design services to companies that do not have their own WEB sites up to this moment.

On the web site, at the moment we have banners of next companies:

  • UNO-LUX 

  • KOD ELECTRONIC 

  • BAZA

  • ELECTRONIC DESIGN

  • ASHLING

On web site we have presentational pages of next companies:

REPRINTS & E-PRINTS

The reprints of articles from mikroElektronika magazine are excellent marketing material that should be used for:

  • Product promotion or services promotion

  • Publication material for fairs and meetings

  • Promotion in form of shipment

  • Educational material

Reprints may be upgraded, introducing corporation news, or information related with specific group of products or services.

E-Prints are articles from magazine, prepared in electronic form, and thus easily attached to your site.

 
MARKETING
CONTACT

Nebojša Matiζ
marketing@mikroelektronika.co.yu

Office Address:

Admirala Geprata 1B
11000 Beograd
Yugoslavia

Tel: 381 (0) 11 684 919
Tel/Fax: 381 (0) 11 684 391


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