Search Engine Rankings
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An important part of the marketing and promotion strategy of any website is the feedback and results of the marketing effort. This enables one to identify what is working well and target where improvement may be possible.
Monthly reports are important to track the website. You can access information for this report from the webserver, an automated program or employ an outside agency such as Position it!
| A Report should include: |
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Results of monitoring the website ranking using the descriptors and urls.
WHY?: To show how useful and effective the keyword choice and registration has been. |
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Position and ranking on the most important 10 search engines for each url.
WHY?: To provide an overview of the competition within the specific categories and subject areas. |
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Reports on results found for specified keywords.
WHY?: To enable the client to choose a specified search and to track the most successful results search using this combination |
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Reports on all sites, which link, to a specified url. ( probably the company url. But perhaps a competitor)
WHY?: The customer can check the competition or traffic make-up to the site |
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A trend analysis of the effectiveness of your listings over time according to ancillary promotion of the web site and incremental changes to the content.
WHY?: To view how successful changes and the learning curve have been |
| A measurement of the effectiveness of your listings over time |
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