SEARCH ENGINE REGISTRATION

THE 80/20 RULE
It is widely believed that that 80% of people use only 20% of the search engines. Some experts say that as many as 95% of people use just 8 search engines, and those are the only ones you should really concentrate on.

The value of your customers
Different search engines bring different categories of users to websites. A recent study shows that there is a huge diversity between willingness to spend online by people coming from different search engines. Yahoo vistors are likely to spend three times as much as excite visitors!. Also - impulse buying is not a common trait of web users. Therefore it is vital to target your audience appropriately and not to perform a random promotional strategy.

THE REGISTRATION PROCESS
Focus on working closely with the client to optimise and provide quality methods of registering on these invaluable search sites as well as researching other specialised relevant search directories relevant to the specific client. It is important for a web site to be registered correctly with these web search engines. Ask the client if they know of any additional industry specific sites that they would like to be registered won.

The average time for a url to get registered is 2 weeks, the longest is 6 weeks. This time delay is due to the nature of the web crawlers and cannot be overcome.

The most popular Search Sites for web searches are:

Different search engines require searching and inputting search words in different ways.
However a new search engine MAMMA: The mother of all search engines automatically alters your search terms to the format that the top 6 search engines take.

 
 

Using Submit It is probably the most cost effective and efficient method for X/M Harrow to register the engine. This does not need to be tagged to the client however.

Sample for Client of the X/M Harrow Registration Process
X/M Harrows' individual registration procedure is the best and fastest way to get your site listed on search sites to capture your target audience.

REGISTRATION

SEARCH ENGINES:
Search engines constantly visit web sites on the Internet in order to create catalogues of web pages. They are also referred to as spiders or crawlers as they run automatically and index many web pages. Web guides use these search engines to make it easy for a web user to search the web.
Example: Alta Vista

At least 80% of people use only 20% of the search engines. X/M Harrow therefore concentrate on registering your URL with the appropriate engines correctly, using our industry specific research and experience.

DIRECTORIES
Directories are created by humans. Website urls must be submitted manually and are then assigned to an appropriate category or categories. Because of the human role, directories can often provide better results than search engines.
Example: Yahoo

X/M Harrow has an extensive catalogue of directories that accept Website announcements which we believe provide the best promotion value to Web marketers in defined areas of business

TIME
The average time for a url to register on a search site is 2 weeks, the longest is 6 weeks. This time delay is due to the nature of the web crawlers and cannot be overcome.

Cost & Procedure
$ 500:   Client organisation details and administration
$ 400:   Suitable Search Engine List
$ 400:   Suitable Directory List
$ 1000:   Registration
$ 500:   Checking registration and testing
$ 2800:   Total

NOTE:
SUB SITES Registering a page within the website and therefore a separate URL (ie if some of the web pages are not directly related to the home page)
Use "sub-sites" to separately list different products or services, or products or services that are for distinct markets. Target markets have different interests, and should have special Web sub-sites listed separately, with different keywords. To do this create a sub-site adding a separate folder or directory as part of your Web site.

OTHER USEFUL SITES:

  • · Search Engine Watch The latest information about toprankgin search engines
  • · Submit It! One of the oldest and best ways to submit to more than one search engine at once.
  • · Directory Guide
  • · Yahoo Browse the relevant directories and choose the two most suitable for your client

    Also - try a few searches on keywords and find out what competitors are registered. Present this to the client as an example of who is doing search engine registration well.

    main menu introduction
    steps for a banner ad project
    intro / overview banner/button specs research / planning producing banner ads placing the ad success & measuring glossary links / java banners

    articles / links
    advertising advice online ad expenditure html banner ads realtime tickers newsletters internet reports

    search engine optimisation
    search engine optimisation search engine registration search engine ranking search engine client form

    • 1