X/M Harrow have not finalised our complete list of recommendations at this stage.

Here is an indicative list of what we are aiming for; the research both marketing and technical continues.

Lasseters Tracking and Reporting Wish-list

We would like to be able to report the following in Table and/or Graphical Layout.

• Order of creative from best to worst which delivered the most visitors.
• In raw numbers
• As a percentage of impressions to click through
• As a percentage of impressions to actual play
• As a percentage of click throughs to actual play
• Report on navigation, creative by creative, page by page:
• Number and percentage of people from each piece of creative who visited the home page, the registration page, roulette, Black jack etc until every page visited by every user is accounted for.
• People who entered the site by typing in the URL.
• In Raw Numbers
• By country
• How many people actually played.
• What pages did they visit in raw numbers and as a percentage.
• What is the best time of day (from best to worst broken into hourly units) for Lasseters in terms of Number of actual players and number of visitors.
• Where do visitors come from broken down by hour of the day - By creative or typed URL and by country.
• How many times do actual players visit the site before registering. Eg: 20 % of players registered on their first visit, 40% on their second, 18% on their fifth, 3% on their 10th etc.
• What were the favourite activities/pages on the site for actual Players before they registered.
• Player Profiles:
• List the top 200 players by amount of money they have gambled.
• List the top 200 players by the number of times they have gambled.
• Create a player profile file on each of these players.
• Where did they first come from (creative,URL, country) and the number of times they have visited from that source again.
• Have they returned to the site from other creative, or have they listed the site under their favourites thus entering via the URL.
• What is their favourite time to gamble
• Record every correspondence between Lasseters and these gamblers on their individual Player profiles.

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