Ideas de Novack, Hoffmann y Yung

MAPA CONCEPTUAL DE LA RUTA HACIA EL ENGANCHE O FLOW AL NAVEGAR POR LA RED

:

Segun los autores Novak, Hoffman y Yung,(dic 1997 y May 1998) al navegar por la red los usuarios suelen entrar en Enganche o Flow, cuya estructura se compone de
  • la experiencia mayor del "enganche" o flow
  • los correlatos cercanos a la experiencia del "enganche", tales como el ánimo lúdico o sensación de querer seguir jugando (playfulness)
  • los antecedentes del enganche ( flow), incluyendo habilidad (skill), control, desafío (challenge), interactividad (interactivity), atención en foco (focused attention), cebado (arousal), telepresencia ( telepresence);
  • las consecuencias del enganche, incluyendo un cierto afecto positivo de cuasi-felicidad ( positive affect) y conducta exploratoria (exploratory behavior).
El mapa conceptual que enlaza los aportes anotados es:

Mapa conceptual promedio de un importante número de usuarios de la red (mayo 1998) con las correlaciones ubicadas sobre las flechas.

Mapa conceptual colectivo Gráfica de Dic 1997 haciendo "cajas negras" F1 a F5, de aportes al enganche (flow)

Para la nomenclatura usada en las dos figuras previas, es interesante ver los cuestionarios usados en la investigación denominada GVU en 1998, en el Apéndice B que sigue a continuación. La voz "Exuse" significa la expectativa de uso en el futuro de la navegación en red. Las encuestas distribuidas entre los usuarios de la red, inclidas en la 7a GVU Survey, se enumeran en el Apéndice B de Novak, Hoffman & Yung (1998).

Appendix B - Variables Used in GVU 8 Survey
Construct:

Variable Name:

 Variable Description:
web usage

startuse

 When did you start using the Web? (5 categories)

timeuse

 How much time would you estimate that you personally use the Web? (6 categories)

exuse

 In the coming year, how much do you expect to use the Web, compared to your current level of usage? (5 categories)
arousal

A1

 stimulated / relaxed

A2

 excited /calm

A3

 frenzied / sluggish

A4

 aroused / unaroused
challenge

C1

 Using the Web challenges me.

C2

 Using the Web challenges me to perform to the best of my ability.

C3

 Using the Web provides a good test of my skills.

C4

 I find that using the Web stretches my capabilities to my limits.
control

CO1

 controlling / controlled

CO2

 influential / influenced

CO3

 dominant / submissive

CO4

 autonomous / guided
exploratory

E1

 I enjoy visiting unfamiliar Web sites just for the sake of variety.
behavior

E2

 I rarely visit Web sites I know nothing about. (R)

E3

 Even though there are thousands of different kinds of Web sites, I tend to visit the same types of Web sites. (R)

E4

 When I hear about a new Web site, I'm eager to check it out.

E5

 Surfing the Web to see what's new is a waste of time. (R)

E6

 I like to browse the Web and find out about the latest sites.

E7

 I like to browse shopping sites even if I don't plan to buy anything.

E8

 I often click on a link just out of curiosity.
focused

FA1

 When I use the Web, I am => deeply engrossed / not deeply engrossed
attention

FA2

 When I use the Web, I am => absorbed intently / not absorbed intently

FA3

 When I use the Web, my attention is: focused / not focused

FA4

 When I use the Web, I: concentrate fully / do not concentrate fully
interactivity

I1

 When I use the Web there is very little waiting time between my actions and the computer's response.

I2

 Interacting with the Web is slow and tedious. (R)

I3

 Navigating with today's Web browsers is not very intuitive. (R)

I4

 Today's Web browsers allow me to navigate the Web in a natural and predicatable manner.

I5

 The range of what can be manipulated on the Web is narrow.

I6

 At any time, there are many different actions available to me as I navigate the Web.
involvement

IM1

 important / unimportant
(importance)

IM2

 irrelevant / relevant (R)

IM3

 means a lot to me / means nothing to me

IM4

 mattters to me / doesn't matter

IM5

 of no concern / of concern to me (R)
optimum

O1

 I like to continue doing the same old things rather than trying new and different things. (R)
stimulation

O2

 I like to experience novelty and change in my daily routine.
level

O3

 I like a job that offers change, variety, and travel, even if it involves some danger.

O4

 I am continually seeking new ideas and experiences.

O5

 I like continually changing activities.

O6

 When things get boring, I like to find some new and unfamiliar experience.

O7

 I prefer a routine way of life to an unpredictable one full of change. (R)
playfulness

P1

 I feel unimaginative when I use the Web. (R)

P2

 I feel flexible when I use the Web

P3

 I feel unoriginal when I use the Web. (R)

P4

 I feel uninventive when I use the Web. (R)

P5

 I feel creative when I use the Web.

P6

 I feel playful when I use the Web.

P7

 I feel spontaneous when I use the Web.
positive affect

PA1

 happy / unhappy

PA2

 pleased / annoyed

PA3

 satisfied / unsatisfied

PA4

 contented /melancholic
skill

S1

 I am extremely skilled at using the Web.

S2

 I consider myself knowledgeable about good search techniques on the Web.

S3

 I know somewhat less about using the Web than most users. (R)

S4

 I know how to find what I am looking for on the Web.
telepresence

T1

 I feel I am more in the "computer world" than the "real world" around me when I use the Web.

T2

 I forget about my immediate surroundings when I use the Web.

T3

 Using the Web often makes me forget where I am.

T4

 When I use the Web, I pay more attention to my immediate physical surroundings than to my computer
time

TD1

 Time seems to go by very quickly when I use the Web.
distortion

TD2

 When I use the Web, I tend to lose track of time.

 

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29.mar.2000

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